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Introduction to Business Analytics

Business analytics is thriving – and so is its role in forward-thinking organizations around the world. The demand for business analytics is growing multifold - and now is the time to start working towards improving your  career.

With growth in digitisation, Business Analytics is ubiquitous right now.  Organizations are splurging to integrate data science solutions in their daily processes. This is where they need Business Analysts.

This course was patterned and source from Analytics Vidhya 

TOTAL COURSE TIME: 1 Hour 30 Minutes
Course Passing Score: 80%

Course Modules

MODULE 1

What is Business Analytics?

TOTAL TIME: 25 MINS 
5 VIDEOS   10 QUESTIONS
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Curriculum
1. What is Business Analytics?
2. You just Joined an exciting Start-up!
     a. Job Mapping
3. Data Scientist  vs. Business Analyst
    a. Map of responsibilities
    b. Sample problems and Projects
    c. A Few More Things

MODULE 2
Spectrum of Business Analytics

TOTAL TIME: 35 MINS
7 VIDEOS   13 QUESTIONS
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Curriculum
1. Terms related to Business Analytics
2. Management Information Systems (MIS)
3. Detective Analysis
4. Business Intelligence
5. Predictive Modeling
6. Artificial Intelligence and Machine Learning

MODULE 3
Case study: Ezine Publishing

TOTAL TIME: 30 MINS
14 QUESTIONS
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Curriculum
1. Overview - E-zine Publishing
2. Understanding Business
3. Identify Focus Categories
4. Getting Granular with traffic data
5. Identify effective channel
6. Maximize Revenue
7. Target Customers
8. Traffic Distribution
9. Advertisements

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